James Bond: Emotional Selling

“The bump in the road for me was going from logic to emotion.” “

-James Bond

James Bond on Emotional Motivation

James is an advertising guy and he thought he was quite good at it. Until he competed for an account to discourage kids from doing drugs. The winning account had this ad:

He realized he was missing the mark. The emotional mark.

“I went from this transition from left brain thinking, to right brain thinking, emotional thinking.”

James breaks down some of the components of emotional selling:

• Analogies or metaphors
• Tribal alignment
• Reflexive questions

Each of these techniques helps connect your with your audience. These insights plus many examples can be found in his book, Brain Glue

Emotional selling and more

James Bond on Emotional Selling

“The bump in the road for me was going from logic to emotion.” “Analogies or metaphors are really powerful. “

“I went from this transition from left brain thinking, to right brain thinking emotional thinking.”

“Gerald Saltman, a Harvard professor, and Daniel Kahneman, a Nobel Prize winning psychologist, discovered that more than 90% of all decisions are made when you trigger the right side of the brain.”

Mark Philpott

Barbara Harris Whitfield

Erik Weihenmayer

Peter Lloyd

Liz O’Riordan

Sarah Dransfield

Judith Pearson

Marisa Acocella

Ann Ogden Gaffney

Charles Frederick Porter II

David duChemin

Yvonne DeSousa

Andrea Klunder

Wendy Wagner

Randy Martinez 

Carmen Gentile

Luis Benitez

Cameron Auxer

David Maginley

Donna O’Donnell Figurski

Art Estopinan

Sean Swarner

Saving the New Mexican Restaurant Industry

Kandis Draw

Cynthia Toussaint

Barbara Bentree

Dante Prada

Bernie Siegel, MD

Vanessa Schmitt

Jose Montero

Deirdre Breakenridge